In 1984, Bruce Cost wrote, "Ginger East to West," a small, award-winning cookbook that traced ginger's origins and its journey around the world. In it he tells the origins of ginger ale. In 1995, Mr. Cost moved to Chicago to start the Big Bowl and Wow Bao restaurants with Lettuce Entertain You Enterprises, and brought his recipe for fresh ginger ale. Handmade on the premises of 11 restaurants, it became a signature item that has since sold an estimated 3 million drinks, outselling all soft drinks. 

What makes Bruce Cost Ginger Ale 'Better for you'?

  • Sparking and rich with whole ginger (long enjoyed for digestive comfort.)

  • It's made with only fresh ginger {no ginger extracts} and pure cane sugar

  • It even provides iron, calcium and a little vitamin A and C.

Bruce Cost Ginger Ale Pomegranate